An Associate Project Director at Mirum Jakarta, amateur UX & UI designer, front end developer and anything in between. Living in Jakarta. On a lifelong learning experience of all things digital and coffee.


Indonesia's 1st Digital CRM Program


Pocarian+ is the 1st digital CRM program in Indonesia. Includes a responsive web application and mobile application (iOS & Android) that allows you to collect points and redeem interesting prizes.

Sunsilk Hair Fashion

Digital Content Platform from Sunsilk
Sunsilk Hair Fashion

Sunsilk Hair Fashion

A digital platform with engaging content and interactive monthly campaign from Sunsilk. Utilize responsive web technology & HTML5.

  • Client: Unilever
  • Role: Project Management, Strategy & Thinking
  • Year: 2012 - Now

Sunsilk Click The Car

Online Game & Digital Sweepstake from Sunsilk
Sunsilk Click The Car

Sunsilk Click The Car

Unilever's biggest Indonesia digital campaign to date. Resulted in an average of 5 minutes visit, with less than 50% bounce rate of over 700k visits at the early of third month of the campaign. Also created some creative ideas for digital media placements reaching almost 200 million impressions in the first 7 weeks, with over 1 million clicks and over 70,000 participate in the campaign.

  • Client: Sunsilk, Unilever
  • Role: Project Management, Thinking, Ideation
  • Year: 2012


Bottled specialty coffee & farm fresh milk. Also does espresso bar pop up from time to time.

Sideways Coffee & Milk

Promoting freshly roasted coffee and farm fresh milk.

  • Client: -
  • Role: Co Founder
  • Year: 2014

How The Dots Connected

I was born in a city called Semarang and my parents moved out to Jakarta when I was 2. After graduating high school I moved to Amsterdam to pursue bachelor degree and obtained one in 2008. I spent about 5 years in the capital of The Netherlands, working in the kitchen at a nearby restaurant and then spent some time working at 2 startups.

I was always interested in drawing and architecture in an early age. But during college is when I got really into learning image editing application and programming language. I've been lucky to have crossed path with some people who are nice enough to taught me several skills that turns out very useful throughout my career.

Things that interest me

If you're even remotely interested to know...

  • Cooking & Trying New Food
  • Coffee Processing, Variety, Brewing, Cupping & Roasting
  • UX & UI Design
  • Manchester United
  • Vinyl Records

Words to live by

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference.” Steve Jobs, Stanford commencement speech, June 2005
“To me, life without veal stock, pork fat, sausage, organ meat, demi-glace, or even stinky cheese is a life not worth living.“ Anthony Bourdain, Kitchen Confidential: Adventures in the Culinary Underbelly

Sideways Coffee & Milk

As long as I can remember, I am a fan of coffee. Started off very young with those instant coffee and started getting more serious (buying whole beans and grinding prior to brewing) about 5 years ago. Since then my interest peaked and I decided that I want to introduce what coffee with care taste like. Sideways is my way to do that. Together with my partners we work with independent roaster who roast in small batch and combine them with our own family-owned farm fresh milk. The product is made by order and always delivered freshly. Get your daily dose of caffeine now!