I love the fusion of business, creative, technology and human-centered design. I wear as many hats as I can because it's fun. Mostly occupied by being a Digital Project Director at Mirum Jakarta. Other time running a 'startup' Sideways Coffee & Milk.

Lifebuoy Berbagi Sehat

A mobile application to easily obtain information on your children's illness and keep track of it
Lifebuoy Berbagi Sehat

Berbagi Sehat

A mobile application to easily obtain information on your children's illness and keep track of it

  • Client: Unilever Indonesia
  • Role: Project Lead
  • Year: 2015-2016

Pocarian+

Indonesia's 1st Digital e-CRM Program
Pocarian+

Pocarian+

Pocarian+ is the 1st digital CRM program in Indonesia. Includes a responsive web application and mobile application (iOS & Android) that allows you to collect points and redeem interesting prizes.

Sunsilk Hair Fashion

Digital Content Platform from Sunsilk
Sunsilk Hair Fashion

Sunsilk Hair Fashion

A digital platform with engaging content and interactive monthly campaign from Sunsilk. Utilize responsive web technology & HTML5.

  • Client: Unilever Indonesia
  • Role: Project Lead
  • Year: 2012 - Now

Sunsilk Click The Car

Online Game & Digital Sweepstake from Sunsilk
Sunsilk Click The Car

Sunsilk Click The Car

Unilever's biggest Indonesia digital campaign to date. Resulted in an average of 5 minutes visit, with less than 50% bounce rate of over 700k visits at the early of third month of the campaign. Also created some creative ideas for digital media placements reaching almost 200 million impressions in the first 7 weeks, with over 1 million clicks and over 70,000 participate in the campaign.

  • Client: Unilever Indonesia
  • Role: Project Lead
  • Year: 2012

Sideways Coffee & Milk

Bottled specialty coffee & farm fresh milk. Also does espresso bar pop up from time to time.
Sideways

Sideways Coffee & Milk

Promoting freshly roasted coffee and farm fresh milk.

  • Client:-
  • Role: Co Founder
  • Year: 2014

Bir Disini

Since alcohol is banned on mini market Bir Bintang needed transform its business
Bir Disini

Cheers Bangga Indonesia

An independence day campaign to encourage Indonesian people to share the various achievements of our country

  • Client: Multi Bintang Indonesia
  • Role: Project Lead
  • Year: 2015

Fly Premium Economy

A campaign for the launch of a new cabin class at Singapore Airlines
Fly Premium Economy

Fly Premium Economy

A campaign for the launch of a new cabin class at Singapore Airlines

  • Client: Singapore Airlines
  • Role: Project Lead
  • Year: 2015

A little about me

I was born in a city called Semarang and my parents moved out to Jakarta when I was 2. After graduating high school I moved to Amsterdam to pursue bachelor degree and obtained one in 2008. I also worked at 2 tech startups during my time there.

I was always interested in drawing and architecture from an early age but during college is when I got really into image editing application and programming. I tought myself how to use Photoshop, Indesign and how to convert them into HTML & CSS. The connectivity of the web and the intersection of it with technology and creative is what got me where I am today. I love to make (digital) things happen.

Things that interest me


  • Cooking & Trying New Food
  • Coffee Processing, Brewing, Cupping & Roasting
  • UX & UI Design
  • Manchester United

Words to live by

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference.” Steve Jobs, Stanford commencement speech, June 2005
“To me, life without veal stock, pork fat, sausage, organ meat, demi-glace, or even stinky cheese is a life not worth living.“ Anthony Bourdain, Kitchen Confidential: Adventures in the Culinary Underbelly
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