A digital project manager, amateur UX & UI designer and front end developer. Living in Jakarta. Currently works for XM Gravity. On a lifelong learning experience of all things digital and coffee. Attempting to be a coffee roaster.


Indonesia's 1st Digital CRM Program


Pocarian+ is the 1st digital CRM program in Indonesia. Includes a responsive web application and mobile application (iOS & Android) that allows you to collect points and redeem interesting prizes.

Sunsilk Hair Fashion

Digital Content Platform from Sunsilk
Sunsilk Hair Fashion

Sunsilk Hair Fashion

A digital platform with engaging content and interactive monthly campaign from Sunsilk. Utilize responsive web technology & HTML5.

  • Client: Unilever
  • Role: Project Management, Strategy & Thinking
  • Year: 2012 - Now

Sunsilk Click The Car

Online Game & Digital Sweepstake from Sunsilk
Sunsilk Click The Car

Sunsilk Click The Car

Unilever's biggest Indonesia digital campaign to date. Resulted in an average of 5 minutes visit, with less than 50% bounce rate of over 700k visits at the early of third month of the campaign. Also created some creative ideas for digital media placements reaching almost 200 million impressions in the first 7 weeks, with over 1 million clicks and over 70,000 participate in the campaign.

  • Client: Sunsilk, Unilever
  • Role: Project Management, Thinking, Ideation
  • Year: 2012


Connecting people to good coffee & coffee goods


Promoting freshly roasted coffee and proper brewing technique. A purveyor of quality coffee source and a microroaster in Jakarta.

  • Client: Self Project
  • Role: Art Direction, UX & UI Design, Branding, Coffee Roaster
  • Year: 2013

How The Dots Connected

I was born in a city called Semarang and my parents moved out to Jakarta when I was 2. After graduating high school I moved to Amsterdam to pursue bachelor degree and obtained one in 2008. I spent about 5 years in the capital of The Netherlands, working in the kitchen at a nearby restaurant and then spent some time working at 2 startups.

I was always interested in drawing and architecture in an early age. But during college is when I got really into learning image editing application and programming language. I've been lucky to have crossed path with some people who are nice enough to taught me several skills that turns out very useful throughout my career.

Things that interest me

If you're even remotely interested to know...

  • Cooking & Trying New Food
  • Coffee Processing, Variety, Brewing, Cupping & Roasting
  • UX & UI Design
  • Manchester United
  • Vinyl Records

Words to live by

“You can’t connect the dot