Pocarian+ is the 1st digital CRM program in Indonesia. Includes a responsive web application and mobile application (iOS & Android) that allows you to collect points and redeem interesting prizes.
A digital platform with engaging content and interactive monthly campaign from Sunsilk. Utilize responsive web technology & HTML5.
Unilever's biggest Indonesia digital campaign to date. Resulted in an average of 5 minutes visit, with less than 50% bounce rate of over 700k visits at the early of third month of the campaign. Also created some creative ideas for digital media placements reaching almost 200 million impressions in the first 7 weeks, with over 1 million clicks and over 70,000 participate in the campaign.
Promoting freshly roasted coffee and farm fresh milk.
An independence day campaign to encourage Indonesian people to share the various achievements of our country
A campaign for the launch of a new cabin class at Singapore Airlines
I was born in a city called Semarang and my parents moved out to Jakarta when I was 2. After graduating high school I moved to Amsterdam to pursue bachelor degree and obtained one in 2008. I spent about 5 years in the capital of The Netherlands, working in the kitchen at a nearby restaurant and then spent some time working at 2 startups.
I was always interested in drawing and architecture from an early age but during college is when I got really into image editing application and programming. I've been lucky enough to have crossed path with some very inspirational people who shape me today.
If you're even remotely interested to know...
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference.” Steve Jobs, Stanford commencement speech, June 2005
“To me, life without veal stock, pork fat, sausage, organ meat, demi-glace, or even stinky cheese is a life not worth living.“ Anthony Bourdain, Kitchen Confidential: Adventures in the Culinary Underbelly
As long as I can remember, I am a fan of coffee. Started off very young with those instant coffee and started getting more serious (buying whole beans and grinding prior to brewing) about 5 years ago. Since then my interest peaked and I decided that I want to introduce what coffee with care taste like. Sideways is my way to do that. Together with my partners we work with independent roaster who roast in small batch and combine them with our own family-owned farm fresh milk. The product is made by order and always delivered freshly. Get your daily dose of caffeine now!